● Dr. Joey Collins, Psy.D. | Founding Faculty, SPU Industrial–Organizational Psychology Program

"Funny because it's true. Real because it's based on research"

The media brand that exposes corporate absurdity through satire, memes, and

hard organizational psychology data.

Observation Process
EVIDENCE-BASED SELF-ASSESSMENT

The Workplace Systems Diagnostic

Is your organization running on clear decision architecture, or are you masking

structural friction with personal exhaustion?

Workplace Systems Diagnostic
Question 1 of 5 20% Complete

Moderate Operational Friction & Consensus Drag

Your Diagnostic Score: 9 / 15

Decisions are slowing down due to meeting congestion and ambiguous veto authority. Top performers are beginning to feel cognitive depletion.

Recommended Systems Action:

Deploy the WAVE audit and meeting bankruptcy protocol to reclaim 6+ hours weekly.

When Work Doesn't Work Book
When Work Doesn't Work by Dr. Joey A. Collins
The Book
The Book

The Memes Are Real.
So Is The Research.

The jokes are the hook. But there’s a real diagnosis underneath every one of them. In a national study, 73% of professionals showed clinically meaningful burnout risk — and the strongest predictor wasn’t hours. It was whether the system around them worked.

“If work isn’t working, it’s not a people problem. Give it time — and it becomes one.”

This book gives leaders one question to carry into every room and three practices to fix what’s broken before it becomes burnout.

THE MEMES

Work might not be working if...

When Work Doesn't Work Quotes

WORK MIGHT NOT BE WORKING
IF....

Strategy

You've been "noodling on the strategy" so long you could open a restaurant with the noodles.

Noodling is just procrastinating in a turtleneck. It sounds thoughtful. It is not thoughtful. We are not fooled.

WORK MIGHT NOT BE WORKING
IF....

Meetings

Every hard conversation gets "taken offline" — and offline has become the world's most productive graveyard.

Taking it offline means it's dead. You're just too polite to say it out loud. In the meeting. Where everyone already knows.

WORK MIGHT NOT BE WORKING
IF....

Execution

You've spent more time getting your "ducks in a row" than the ducks have spent doing anything useful.

The ducks are in the row. The ducks have ALWAYS been in the row. At what point do the ducks actually do something?!

When Work Doesn't Work Quotes

WORK MIGHT NOT BE WORKING
IF....

Communication

You've been "kept in the loop" for six months and still can't find the entrance to the loop.

The loop is not a place. It's a holding area. You're not informed. You're parked.

WORK MIGHT NOT BE WORKING
IF....

Strategy

The answer to every single problem is "blue sky thinking" — and it's been overcast since Q1.

Blue sky thinking is what you call it when you've got nothing. And you know it. And we all know it. And yet here we are.

WORK MIGHT NOT BE WORKING
IF....

Meetings

"Boiling the ocean" is an actual sentence that left an actual human mouth in your last meeting.

Sir, you can't boil a cup of coffee on time. The ocean is NOT on the agenda.

When Work Doesn't Work - Strategy Card

WORK MIGHT NOT BE WORKING
IF...

Strategy

Your entire Q3 strategy is "low-hanging fruit" — and nobody has reached for it since Q1.

At some point it's just... fruit. On the ground. Attracting insects.

DR. JOEY COLLINS

I'VE SPENT 25 YEARS IN ROOMS,

WHERE WORK WASN'T WORKING.

Boardrooms, corner offices, conference rooms — I’ve watched brilliant people work incredibly hard while

nothing moved. The memes are what I see. The book is what it means.

The jokes are how I explain it to people who are too tired to read a white paper. Which, if you picked any of

those signals above, is probably you right now.

The memes are the hook. The book is the answer. All of it says the same thing: work should work.

Simple Image Slider
Dr. Joey Collins Image 1
Dr. Joey Collins Image 2
Dr. Joey Collins Image 3

Courses we offer

Diagnosing Burnout: Understanding Systemic Root Causes

Gain practical tools and guided strategies designed to help you better understand your patterns, strengthen self-awareness and turn insight into meaningful action.

This course combines research-backed concepts with practical exercises you can apply to real-world challenges, helping you make more intentional decisions, navigate change and move forward with greater clarity and confidence.

Firm Burnout Profile Assessment

Take the 3-minute Firm Burnout Inventory and get a personal audio breakdown of what your score means — from me, not a generic report.

NEW MEME.

EVERY WEEK.

Follow on Instagram and LinkedIn. New “work might not be working if…” drops every week.

Tag a coworker. You know which one.