The Research Room — Collins Alliance
Collins Alliance · The Research Room

The evidence behind the engagement.

Original research on accounting professionals. A framework built from the data. A book written for the leaders carrying the weight. Everything here starts with what the numbers actually say.

No paywall. No catch.

73% at risk of burnout or actively burning out
42% of managing partners in the most acute profile
63% say their firm fails them with difficult clients
1% classified as Optimal — thriving
Start Here

Three resources — free.

Each one built to give you something useful before you decide whether to go deeper.

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Free Email Required

Act Like a Leader — Audiobook

The ACT framework — Attention, Control, Toggle — for individual leaders who want to lead with intention inside the turbulence. Audio format. Ready for the commute, the treadmill, or the flight to Houston.

Get It
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Free 5 Minutes

The Firm Burnout Profile Assessment

Based on the four profiles in the research — Managing Well, At Risk, Burning Out, Optimal. Answer 12 questions, find out where your firm sits, and get specific recommendations for what to do about it.

Take the Assessment
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Free Email Required

Leading Well — Sample Chapter

The chapter most managing partners ask about first: The Senior Leader Paradox. Why the people with the most authority to fix the burnout problem are also the ones burning out the fastest.

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Research-Backed

White Papers.

Insight-led papers written for accounting firm leaders and the consultants who serve them. Each one starts with a real problem from the research and ends with something you can use Monday morning.

01

Insight-Led Outbound: How Research Changes Every Firm Conversation

Why leading with data instead of credentials changes the nature of every discovery conversation — and how to structure an outbound approach that earns trust before it asks for anything.

Email Required 12 pages
02

Status-Quo Busting Discovery Calls: A Five-Part Framework

The call structure that turns a diagnostic conversation into a firm engagement — without pitching. Built from real discovery sessions with accounting firm leaders.

Email Required 15 pages
03

The Difficult Client Protocol: What the 63% Finding Demands of Firm Leaders

63% of accounting professionals say their firm fails them when facing a difficult client. This paper names the failure, explains the survival stress it creates, and gives leaders a one-page decision guide.

Email Required 10 pages
04

The ACT Alignment Framework: A Session Starter for Leader-Coaches

How the ACT framework functions as an opening protocol within the RADAR coaching process — and why alignment at the start of every session changes what happens in the session.

Email Required 9 pages
Members Only

Go deeper.

Monthly research briefs, expanded framework tools, and insider access to the thinking behind the engagements. For leaders who want ongoing access to the research — not just a one-time download.

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The SHIFT Framework — Implementation Playbook

The structured behavior-change protocol derived from the research. Step-by-step for firm leaders ready to move from diagnosis to sustained change.

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The Senior Leader Paradox — Deep Dive Session

60-minute recorded session walking through the 42% finding and the three traps that keep managing partners burning out in silence.

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Coaching Session: Coach or Fix Decision Tool

The moment-by-moment guide for leaders navigating the consulting vs. coaching switch — with real dialogue examples from firm engagements.

The Vault

Monthly access. Cancel anytime.

$97 /mo
  • Monthly Research Briefing (PDF + audio)
  • Full Leading Well chapter library
  • SHIFT Framework Implementation Guide
  • Quarterly live Q&A with Dr. Collins
  • Priority access to new white papers
  • Full Burnout Profile Assessment — firm version
Join The Vault

Cancel anytime. No contracts.

"
We've been calling this a resilience problem for 20 years. The data says it's a leadership problem. That distinction matters

— Dr. Joey A. Collins, Leading Well (2026)

The Research

Accounting professionals from all over the USA. One undeniable conclusion.

From all over the USA accounting professionals were surveyed
73% at risk of burnout or actively burning out — not a rounding error
42% of CEOs & managing partners in the most acute burnout profile
1% classified as Optimal — high demand, high support, genuinely thriving